Flatfomrs
Introducing Korea's representative platform.

FLATFORMS

Coupang

Coupang
Coupang: The Heart of Korean
E-commerce, The Ultimate Sales Channel.
The #1 platform dominating the Korean market with the overwhelming speed of its 'Rocket Delivery' system. Coupang's massive customer base presents the ultimate opportunity for your brand's explosive growth.
Joy Korea solves the complexities of onboarding, inventory, and ad management to ensure your success.

Introduction to Coupang

Coupang is the largest e-commerce platform in Korea, rapidly growing based on quick delivery and strong logistics infrastructure.
It was listed on the New York Stock Exchange (NYSE) in 2021 and continues to show steady growth.
  • Founded: 2010
  • Listed: March 2021, NYSE: CPNG
  • 2024 Revenue: approx. KRW 41.29 trillion
  • 2024 Gross Merchandise Volume (GMV): approx. KRW 55.09 trillion
  • Monthly Active Users (MAU): approx. 31.83 million
  • Market share: about 37.7% of Korea’s online shopping transactions

    • Go COUPANG
Key Features

1. Rocket Delivery

Coupang’s signature service delivers products by the next day through its own logistics centers and delivery infrastructure, increasing customer satisfaction and repurchase rates.

2. WOW Membership

A paid membership (7,890 KRW/month) offering free delivery, Coupang Play streaming, and discounts. As of 2024, it has over 10 million members.

3. Proprietary Logistics Infrastructure

Operating over 30 logistics centers nationwide, enabling quick delivery and efficient inventory management.

4. Technology-driven Operations

Coupang maximizes operational efficiency through demand forecasting, inventory management, and personalized recommendation systems using AI and big data.
Entry Tips for Foreign Businesses

1. Localization Strategy

Korean language support and understanding of local culture are essential. Localize customer service, product descriptions, and marketing content to build trust.

2. Logistics and Delivery Strategy

To align with Coupang’s quick delivery system, consider partnering with domestic logistics providers or using Coupang’s logistics services.

3. Marketing and Promotion

Use keyword ads, time deals, coupons, and various marketing strategies to increase visibility within Coupang.

4. Legal and Tax Considerations

Business registration, customs procedures, and tax filing requirements must be complied in Korea; recommand to consult local experts for guidance.

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