11 STREET

Operator: SK Planet
Type: Hybrid of Open Market and Directly Operated Store

Features:
• T Membership benefits linked to SKT telecom membership
• Possible to link with Amazon Global Store for overseas direct purchase
• Attempting global expansion from a traditional online mall image

Go 11st

Gmarket & Auction

Operator: Shinsegae Group
Type: Representative traditional open market

Features:
• Integrated operation of Gmarket & Auction, paid membership programs like 'Smile Club'
• Large-scale promotion-centered marketing such as 'Big Smile Day'
• Strong price competition and seller-centric, as typical of open markets
• Timely market entry aligned with promotion period is crucial; ideal for price-competitive product lines

Go Gmarket

SSG.com

Operator: Shinsegae Group
Type: Integrated Shopping Platform

Features:
• Premium logistics services such as SSG Delivery (same-day delivery) and dawn delivery
• Shinsegae Department Store brands → Targeting premium consumer segment
• Real-time integration with Emart, department stores, and No Brand, etc.
• Suitable for premium/high-end brand distribution; recommended for high-trust products like food, cosmetics, and living goods

Go SSG.com

GS Shop

Operator: GS Retail
Type: Home shopping-based integrated shopping mall

Features:
• Product sales linked with GS Home Shopping broadcasts
• TV product + online integrated sales channel
• Fixed age demographic, mainly targeting housewives
• Suitable for home shopping broadcast-style content; advantageous if video-based product explanation is possible

Go GSshop

CJ OnStyle

Operator: CJ ENM
Type: Integration of Home Shopping and Commerce

Features:
• Linked with CJ Home Shopping / High proportion of fashion, beauty, and health food products
• Many collaborations with in-house PB brands and influencers
• recently strengthening live commerce
• Beauty/health brands can rapidly raise brand awareness by linking broadcast and commerce channels

Go CJmall

H mall

Operator: Hyundai Department Store Group
Type: Comprehensive shopping mall

Features:
• Linked with brands in Hyundai Department Store
• Focused on apparel, fashion accessories, and premium food products
• High proportion of middle-aged female customers
• Ideal for brands emphasizing a premium image; Demands marketing aligns with a luxury retail positioning

Go Hmall