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Introducing Korea's representative platform.

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Naver SmartStore

Naver SmartStore
Naver Smart Store: From Search to Purchase, The Space to Grow Your Brand
The optimal platform to attract customers through the powerful search exposure of Naver, Korea's #1 search engine. It's the perfect space to build a loyal 'fan base' with brand stories and direct communication.
Joy Korea designs your complete strategy for branding success, from store setup and product SEO to content marketing.

Introduction to Naver Smart Store

Naver Smart Store is an online commerce platform operated by Naver, Korea's largest website.
Anyone from small sellers to large enterprises can easily join, and Naver’s powerful search-based exposure and massive user traffic accelerate brand growth.
  • Founded: 2012
  • Naver’s total revenue in 2024: approx. KRW 10.74 trillion
  • Commerce division revenue in 2024: approx. KRW 2.92 trillion
  • 2024 Gross Merchandise Volume (GMV): approx. KRW 55.09 trillion
  • Market share: about 27.2% of Korea’s online shopping transactions

    • Go NAVER
Key Features

1. Integration with Naver Search

Seamlessly integrated with Naver's powerful search engine, your products gain instant visibility in search results and Naver Shopping, driving organic traffic and brand awareness.

2. User-friendly Interface

Sellers can easily set up a store and list products without advanced coding skills, and have intuitive access to inventory management, order processing, customer service, and more.

3. Naver Pay Integration

Integration with Naver’s simple payment system, Naver Pay, allows consumers to pay quickly and securely via a familiar interface, enhancing purchase conversion rates.

4. Various Marketing Tools Provided

Naver Smart Store provides sellers with various marketing tools such as keyword ads, promotion coupons, review management, and Shopping Live.
Entry Tips for Foreign Businesses

1. Establish a Localization Strategy

Consumers prefer detailed product descriptions and customer service in Korean. Therefore, it is important to provide Korean translations of product pages and local customer service.

2. Meet Legal Requirements

To join Naver Smart Store, a business registration in Korea is required. It is advisable to work with local legal experts to complete the necessary procedures.

3. Logistics and Delivery Strategy

Korean consumers expect fast delivery, so it is important to build an efficient delivery system by partnering with domestic logistics providers.

4. Utilize Marketing and Promotions

Use Naver’s advertising platform and promotion tools to increase brand awareness and boost sales. In particular, actively utilizing Naver search ads and Shopping Live is effective.

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