Category | Joy Korea Consignment Sales | General Seller Agency |
---|---|---|
Scope of Operation | Full management from entry, sales, logistics, CS, to advertising | Product registration, simple delivery support |
Contract Structure | Customized contracts per brand/product + post-sale settlement structure | Simple consignment based on commission |
Content Quality | Marketing-based content management such as detail pages, keywords, SEO | Basic registration focused |
Customer Management | Complete CS system including returns/exchanges and review management | Basic inquiry response |
Marketing Support | Integrated advertising such as keyword ads, SNS, review marketing (ad fees, agency fees separate) | None or limited |
Category | Joy Korea BPO | Joy Korea Consignment Sales |
---|---|---|
Main Target | Companies wishing to establish a corporation for full-scale (planning, marketing, CS, finance) agency in Korea | Companies wanting to test the Korean market with only products, minimizing initial capital/infrastructure |
Scope of Operation | End-to-end e-commerce operation (entry, CS, advertising, accounting, inventory, certification, offline, etc.) under client¡¯s corporate name | Product warehousing & sales agency, with optional marketing/design/CS, and post-sale settlement structure |
Initial Cost /Resources |
Medium to large initial investment (corporate setup, marketing/operations staff), but stable full-service agency | Minimize initial investment. Advanced tasks like detail pages, localization, and advertising are negotiated separately. Suitable for test & small launches. |
Advantages | Reduce initial costs and trial and error, operate as an overseas branch, and enable direct operation by HQ when needed. | Enter the Korean market at low cost—just provide products and we handle sales, CS, and logistics—use real sales data for strategy |
Disadvantages /Limitations |
Initial capital and staffing burden. Cost adjustment is needed due to the broad scope of opertation. | Compared to BPO, scope is limited or extra options incur fees—cannot handle full brand operations (corporate, offline, etc.) |
Suitable Situation | For companies planning long-term, large-scale entry and expansion in Korea, with full localization and offline integration via corporation. | Test the Korean market with minimal cost and risk. Suitable for brands seeking gradual growth via online channels. |